Blog

National Legislation is the First Step to Giving Consumers Control

By Bixy

Consumers Need Control Over Their Data

Today’s third-party data collection leads to privacy invasion, poor marketer ROI and poor media monetization. Advertisers and marketers need data to serve consumers relevant, personalized ads, but according to a new Pew Research Center (PRC) report, consumer trust with those in charge of data collection is at an all-time low. “It is such a common […]

“They Track Our Every Move…”

The writers of Silicon Valley are right. Consumers’ web behaviors are constantly tracked, whether it’s on phones or computers. The market for our data is upwards of $19 billion annually in the United States. “They track our every move, they monitor every moment in our lives, and they exploit our data for profit. You can […]

Bixy Digital Dives: Episode 4

The future is bright if you get transparency in how your shopping preferences are collected, value from that data, and control over which data you share.